For online businesses, in places like Brisbane and in many others in the world, a digital agency provides the very important services in many different areas of design, development, engineering, digital marketing and digital communications.
The Digital Agency Brisbane can serve any type of businesses from start-ups, SaaS companies, entrepreneurs and local businesses (like in Brisbane) to large international corporations, B2C or B2B brands. All of these depends on the size of the team and its expertise, including the industry it is in.
The agency may be specialized in different areas or it may be a full-service digital agency. A digital agency may be specialized in several areas or it may be a full-service digital agency. The following are some of their typical services.
Digital marketing / web design & development
These agencies can create and execute a digital marketing strategy, social media marketing, pay-per-click (PPC) campaigns including search ads, display ads and retargeting dynamic ads, email marketing, content marketing, SEO and link-building, analytics and more.
They can do UX/UI design, frontend and backend development, eCommerce design and development. They also provide website copy, usability testing, website optimization, web performance improvements, web hosting and more.
App design and development / software development / branding
They design and develop Android and iOS mobile apps, Windows or Linux desktop apps, progressive web apps and more.
Their software development includes designs, development and maintenance of intranets, custom CMS, CRM and other platforms, systems based on artificial intelligence, IoT solutions, automation tools for business operations, workflows and more.
The services for branding include brand messaging, brand visual identity, brand style guides, brand positioning, reputation management and more.
Full service
For a full-service digital agency, the offers are typically end-to-end solutions for online business presence. These include visual identity web design, from software development to SEO, from PPC advertising to email marketing and more.
A full-service digital agency can take your project idea and help you form a concept, define your goals, develop strategies, create action plans, build your brand and level up your business.
Benefits
Hiring a digital agency saves you time and money by way outsourcing activities to a specialized agency instead of hiring an in-house team of specialists. You will have a long-term partner who understands your industry and offers expertise to help you create strategies, execute them and accomplish your goals.
With a digital agency, you will have a dedicated team of professionals, including strategists, managers, designers, developers, copywriters, marketers, SEO specialists and others. They will work on your projects to help you achieve the best results and even exceed your expectations.
Having experts and consultants by your side to guide you to success, whenever you are in need of their guidance. It will help you grow your business by attracting more qualified leads, acquiring new customers, driving more sales and expanding to new markets.
Digital Agency vs. Creative Agency
From the outset, a creative agency can help you design your brand visual identity, including logo, letterheads, business cards, product photographs, brochures, catalogs and other marketing collaterals – either for print and digital.
It has a power team of graphic designers, illustrators, animators, photographers and audio/video producers.
Likewise, a creative agency can also create a consistent brand image with graphics and visuals. All of these is for your social media posts, advertisements, website custom illustrations and animations, promotional videos or content for your YouTube channel, online courses, webinars, podcasts and more.
Typically, a digital agency doesn’t normally create print materials, but it can also engage graphic and web designers, illustrators and animators who can help you build your brand and create an original, authentic online presence.
Over and above typical branding, a digital agency may also develop an effective marketing strategy for you. It can build a highly optimized website and create native mobile apps.
It can run your business blog with educative, engaging content, develop custom solutions for your digital platforms and more.
Digital agency vs. Digital marketing agency
Adigital marketing agency focuses on digital marketing channels which includes search engine marketing, social media advertising, influencer marketing, Email marketing, PPC display ads, PR activities, retargeting campaigns, affiliate marketing and content marketing.
By its definition, a digital marketing agency will typically create a marketing strategy for you and help you define your buyer personas, create buyer journeys and launch campaigns for every stage of a conversion funnel.
All of these can also include specialized data-backed analysis of the ROIs, KPIs and overall campaign results. The digital agency views digital marketing as a part of a bigger picture.This includes other digital channels such as the business website, apps and even internal software systems.
Aside from digital marketing, the services of a digital agency can also include brand strategy, social media branding, optimizing your website for conversions, search engine optimization (both technical SEO and link-building), web design and development and software development.
Digital Agency vs. Web Agency
Web agency is often used interchangeably with the terms “digital agency,” “web design company” and “web design and development agency.”Determining what exactly a web agency offers, we need to approach the term “web agency” on a case-by-case basis.
In simple terms, a web design agency focuses on the design and development of your website, e-store or custom digital platform.
It could be an online portfolio, a simple web presentation to showcase your services or a complete eCommerce solution with thousands of product pages and various functionalities.
Generally,web agency may be focused solely on web solutions and these services may include web design, web development, web app development, web hosting, cloud computing and other-based solutions.
Although it’s sometimes used as a synonym with “digital agency,” the actual digital agency typically includes a much broader range of services, especially in the branding and marketing area.
On the other hand, experts from a digital agency can help you with a variety of services, ranging from branding and digital marketing to web design and development, app development and software engineering.
Choosing a digital agency that matches your business values and expectationscan become an extension of your team as your external partner.